50 Cent’s “Street King Immortal”: A Complete History


50 Cent’s “Street King Immortal”: A Complete History

50 Cent’s “Street King Immortal” was once touted as his final, retirement project. Only, it never saw the light of day. Now, almost ten years since he originally announced the album, we take a look at what happened.
Where other artists would be more than content with over 30 million in record sales, rapper-turned entrepreneur Curtis “50 Cent” Jackson is incapable. Whether it’s in a personal or professional sense, 50 never remains stationary for too long, diversifying his portfolio and finding new streams of revenue and relevancy seemingly every day.

From making upwards of $100 million from Vitamin Water to chronicling the journey of fictional drug tycoon James “Ghost” St Patrick with Starz’ Power, 50 has routinely found new frontiers. Along the way, despite his banter and beef with rap friends and foes alike, 50’s music has taken a clear backseat.

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14 years on from his initial threat of retirement during his infamous Graduation Vs Curtis sales clash with Kanye West, 50 has yet to formally bow out of the game. In reality, his emphatic loss at the hands of Ye didn’t stop him from adding two further entries to his solo canon, not to mention two EPs with a reformed G Unit.

50 Cent's "Street King Immortal": A Complete History
50 Cent’s “Street King Immortal”: A Complete Histor

That said, there was a time where 50 had every intention of bidding adieu to his career as a recording artist with one grand, career-encapsulating finale in the form of his Street King Immortal project, only to leave fans still pining for this elusive album a whole nine years after it was initially slated for release.

After he’d originally alluded to his fifth album arriving in the form of an aborted “dance music”-inspired project known as Black Magic, the term Street King Immortal first entered the hip-hop lexicon when 50 took to Twitter in July of 2012, excitedly proclaiming, “Jimmy iovine said STREET KING IMMORTAL is the best album I’ve made since GET RICH OR DIE TRYING.” It’s worth noting, the album title drew its name from a new beverage business venture 50 was investing in at the time, that is, Street King energy drink.

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The album announcement was promptly followed by the release of the Dr. Dre-produced and Alicia Keys-aided “New Day.” As a result, 50 exhibited every sign of being in album-release-mode and stipulated that the record would emerge in November of that year, after a reported two years of behind-the-scenes work on it, too.

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