A lot of small businesses in this country, and across our continent, fail within their first 2-5 years. That’s the cold, hard truth.
There’s a simple reason for it: entrepreneurship isn’t for the faint-hearted. It requires a risk appetite so large that most people would rather stay in the comfort of a monthly paycheck than venture into it. And it’s not hard to see why.
Imagine pouring your life savings into a product/service you believe in, only for clients to ignore your calls when it’s time to pay. Or paying for rent for your dream business space, then spending more on buying fuel than on the actual operations because of frequent power cuts. Now picture sending out proposal after proposal, watching your emails not bring in any business and your phone not ringing with business prospects. It could crush you.
The entrepreneurial spirit thrives on risk, but risk alone isn’t enough. Without a strategy, you’re just gambling. Without a plan, you’re running on fumes. And without resilience, courage and grit, you’ll burn out long before success shows up.
The entrepreneurial journey isn’t a life run on vibes and solely on “God’s grace.” It’s waking up every day to problems you didn’t anticipate, learning to pivot at the speed of light, and building processes and systems that work even when you feel like giving up.
Entrepreneurship rewards strength, innovation, and the ability to find clarity in chaos. It’s not for everyone—and that’s okay. But for those brave enough to take a dive into it, remember this: the only way to be successful at entrepreneurship is to understand that it could be years of not knowing if it’s going to work. Having your idea almost die every day. Trying. Waiting. Seeing it not work. Learning. Trying again.
If you’re ready to embrace the risk, build the strategy, and stay the course, then welcome to the journey. But, just know—it’s not about vibes; it’s about building something unshakable.
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