Marketing

Face Masks Overtake Sales Of Cosmetics – COVID-19 Pandemic

According to COVID-19 and business today survey conducted by Nsempafie Media in most of Ghanaian market, indicates fall in sales of cosmetics.

With this, source of the information gone down the holes of various business ventures who deal in cosmetics to outline what is calling the sudden fall in sales of their products.

As a result, it has been disclosed that majority of females use cosmetics than males and the fall on sale is due to the wearing of face masks.

https://www.youtube.com/watch?v=_ApkoOq79tM

Read: Coronavirus To Stay For Long, Find Ways To Live With – Akufo Addo Tells Ghanaians

Because it has been directed to weare face mask often, most of the users of cosmetics don’t patronize the product application anymore.

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Meanwhile, studies show that while one is always on face mask should avoid application like cosmetics on face. So it is automatically directing the fall in sales and patronage of these products.

In spite of this, lipsticks are known to cause allergy and irritation over the lips and the surrounding skin. Other harmful effects include blockage of pores, drying and chapping of lips. Certain harmful ingredients are known to cause cancer, also, heavy metal poisoning are present in minute quantities in our lipsticks.

The mineral oils used in lipsticks block the skin pores and are responsible for many permanent harmful effects.

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Might Help: How To Put On And Remove The Home Made Mask

The most important component in a woman’s make-up kit is probably the lipstick. No make-up kit is complete without one (or many, considering the different shades and brands).

It is a great advice to all businesses and prospects to redirect their plans to suit the current business situation in order to help sustain living and the entire economy of Ghana.

Kwaku Kolan

©️Nsempafie Media, 2020

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