Lil Nas X’s provocative ‘Industry Baby’ video is also a nod to the Bail Project
Lil Nas X definitely is not backing down from stirring up controversy. After a series of sexually provocative videos and TV appearances that found him lap-dancing Satan, soul-kissing a man on national TV, and splitting the crotch of his pants on “Saturday Night Live” (okay, that last one was an accident), he’s actually stripped down — intentionally this time — in the jail-themed video for his new song “Industry Baby.”
While the clip is intentionally playful and comically sexually themed, Nas knows that jail is no joke and announced, along with the video’s release, that he is teaming up with the Bail Project to help end cash bail in the U.S.
The song was co-produced by Kanye West — who publicly premiered, and then failed to release, his new album “Donda” on Thursday night, but that’s a different controversy — and the video continues the theme Nas started with “Sun Goes Down,” which was an encouraging letter to his teen self.
After a parodic preview video earlier this week where the rapper was on trial before Supreme Court Justice Clarence Thomas (portrayed by Nas) for being gay, this one finds him serving out a sentence in the fictional Montero State Prison.
It comes with a letter to his 20-year-old self, addressing the confusion he’d felt in the wake of the record-smashing success of his first single, “Old Town Road.”