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Our CEO, Charles Antwi-Boahen writes:

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I DEY FOR YOU!

Dear Ghanaians,

My name is Charles Antwi-Boahen, CEO of Kab-Fam Ghana Limited.

I know Black Friday is fast approaching, and most of you have plans but the “fa me ko” is not there at the moment. Don’t worry, I DEY FOR YOU!

Just like most of you, I come from a background of limited financial access and so I understand your everyday economic plights- reason why I have made it an objective to give access to ALL, no matter their economic strength, as far as Electronics and Home Appliances is concerned. Anyone who has been monitoring us since we started operating this business in 2014 will bear us witness.

Our goal of giving unlimited access to all has moved to another level this year with the appreciation of the Cedi, with back-to-back PRICE MADNESS promotions giving you prices more than two-thirds lower than the average prices in the market.

I get a lot of people asking if I’m not in business for profit like everyone else. Yes, I’m in business for profit, but not motivated by greed like most businessmen in Ghana who would not reduce prices by even 1% when the Cedi appreciates by 40% giving flimsy excuses with other factors of production, but will quickly increase price when the Cedi depreciates by 1%. But the good thing is, in a perfect competition, you are spoilt for choice and it’s in your own interest to do a proper market survey to see who is not shortchanging you.

We introduced Hilbery, World’s First Design-centric Appliance Brand, earlier this year onto the Ghanaian market and our goal with Hilbery is simple- “To give you high-end quality at entry-level price!” I can tell you authoritatively that, NO APPLIANCE BRAND IN GHANA CAN MATCH THE HIGHEST QUALITY AND THE LOWEST PRICE OF HILBERY! Any doubting Thomas can do a market survey to verify this claim. From our stylish R32 Gas Wide Voltage (135-268V) AI-Powered Inverter Air Conditioners, our 7 in 1 Convertible Chest Freezers (First in the World), to our aesthetic Smart Inverter Washing Machines, HILBERY is the most sought-after brand in Ghana now as far as ACs and Washing Machines are concerned.

As I’ve mentioned in one of my earlier posts, the prices in our Black Friday Sale will not be different from the ones in our 3 DAYS PRICE MADNESS promos because the prices in our 3 DAYS PRICE MADNESS promos are the lowest we can go and we don’t have to wait for Black Friday to give you the lowest prices we can afford to give you- We will do that everyday to give everyone access anytime, anyday.

Thank you for your kind attention!

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